Updated February 2026

Best White-Label Test Preparation
Platforms 2026

Q: What is a white-label test preparation platform?

A white-label test prep platform lets coaching institutes and language schools deploy a fully branded test preparation system under their own name, logo, and domain. Students see the institute's brand — not the technology provider's. This allows smaller organizations to offer AI-powered test prep without building the technology themselves.

Q: Which platform is best for IELTS coaching institutes?

For IELTS-specific coaching, PrepareBuddy offers the most comprehensive solution: AI-scored IELTS practice tests across all 4 sections (Reading, Writing, Listening, Speaking), voice AI for speaking practice, and full white-label deployment. E2Language is strong for IELTS video content. BestMyTest offers good IELTS practice tests but without white-label. Magoosh focuses more on GRE/GMAT/SAT.

Q: Can Moodle be used as a white-label test prep platform?

Moodle is an open-source LMS that can be customized for test preparation, and it is fully white-label by nature. However, it requires significant technical setup, does not include pre-built standardized test content, lacks AI grading, and needs manual configuration for each test type. It's best suited for organizations with dedicated technical teams who want full control over their platform.

Q: How quickly can I launch a branded test prep platform?

It depends on the platform. PrepareBuddy can be deployed in 48 hours with full branding. Moodle requires weeks to months of setup and customization. Magoosh and BestMyTest don't offer white-label deployment. E2Language doesn't offer white-label. The fastest path to a branded platform is a purpose-built white-label solution.

A comparison guide for coaching institutes and language schools looking to launch a branded AI-powered test prep platform. We compare 5 options side by side.

Platform Comparison

PrepareBuddy, Magoosh, BestMyTest, E2Language, and Moodle compared across key criteria

Feature	PrepareBuddy	Magoosh	BestMyTest	E2Language	Moodle
White-Label Branding	✓ Full (domain, logo, colors, emails)	✗ No	✗ No	✗ No	✓ Full (self-hosted)
AI Auto-Grading	✓ Multi-model	✗ Manual	● Basic auto	● Teacher-graded	✗ Manual/plugins
AI Question Generation	✓ Unlimited	✗ Curated	✗ Curated	✗ Curated	✗ Manual
Voice AI Speaking	✓ 48-emotion detection	✗	✗	● Video lessons	✗
Adaptive Testing (IRT)	✓ Full IRT	● Basic adaptive	✗	✗	✗ Plugin needed
IELTS Practice	✓ All 4 sections	✓ Reading + Writing	✓ Full practice	✓ Video + practice	✗ Build your own
TOEFL Practice	✓ All 4 sections	✓	✓	● Limited	✗
Tests Covered	11+ (IELTS, TOEFL, PTE, GRE, GMAT, SAT...)	GRE, GMAT, SAT, IELTS, TOEFL	IELTS, TOEFL, PTE	IELTS, PTE, OET	Any (manual setup)
Language Proficiency (CEFR)	✓ 11 languages	✗	✗	✗	✗
Deployment Speed	48 hours	N/A (no white-label)	N/A (no white-label)	N/A (no white-label)	Weeks to months

Our Verdict

Summary recommendations based on your specific needs

Best Overall for Coaching Institutes

PrepareBuddy — The only platform combining full white-label, AI question generation, voice AI speaking practice, 11+ test types, and 48-hour deployment. Purpose-built for coaching institutes wanting to launch branded AI-powered test prep without building technology.

Best for Content Quality (No White-Label Needed)

Magoosh / BestMyTest / E2Language — If you don't need white-label and just want high-quality test prep content, these platforms offer well-curated practice materials. Magoosh excels at GRE/GMAT, BestMyTest at IELTS/TOEFL practice tests, E2Language at IELTS/PTE video instruction.

Best for Full Technical Control

Moodle — If you have a technical team and want complete control over every aspect of your platform, Moodle is fully customizable and open-source. However, expect significant development time and no pre-built test prep content.

Frequently Asked Questions

What is a white-label test preparation platform?

A white-label test prep platform lets coaching institutes deploy a fully branded system under their own name, logo, and domain. Students see the institute's brand — not the technology provider's. This allows smaller organizations to offer AI-powered test prep without building the technology themselves.

Which platform is best for IELTS coaching institutes?

For IELTS-specific coaching with white-label, PrepareBuddy offers the most comprehensive solution: AI-scored practice across all 4 sections, voice AI for speaking, and full branding. E2Language is strong for IELTS video content (no white-label). BestMyTest has good IELTS tests (no white-label).

Can Moodle be used as a white-label test prep platform?

Moodle is open-source and fully customizable, so it's white-label by nature. However, it requires significant technical setup, lacks pre-built standardized test content, has no AI grading, and needs manual configuration for each test type. Best for organizations with dedicated technical teams.

How quickly can I launch a branded test prep platform?

PrepareBuddy deploys in 48 hours. Moodle requires weeks to months. Magoosh, BestMyTest, and E2Language don't offer white-label deployment at all.

What should I look for in a white-label test prep platform?

Key factors: (1) Branding depth — custom domain, logo, colors, emails? (2) Test coverage — which standardized tests? (3) AI features — auto-grading, question generation? (4) Speaking practice — voice AI included? (5) Content — pre-built or must you create? (6) Pricing model (7) Deployment speed.

Best White-Label Test PreparationPlatforms 2026